Who is Roger Louie?

Roger Louie is a boutique agency creating brand moments with lasting impact. Through events, activations, and partnerships, our work exists at the intersection of IRL moments and digital reach.

Recognizing the individuality of each brand, we take a unique approach to each project, aiming to contribute to both immediate success and long-term growth. 

We thrive on challenges and have yet to encounter an idea or project we cannot bring to life. From the small details to the big picture, we make it happen.

Roger Louie

  • Curating and producing immersive influencer trips that drive authentic storytelling, brand connection, and social impact.

  • Delivering creative support for social media and design, with a deep understanding of each brand’s identity and goals.

  • Crafting compelling narratives and visual identities that resonate with target audiences. This expands to managing campaign production, photoshoots, and digital content creation from concept to execution.

  • Developing comprehensive strategies for 360° brand experiences that align with overarching goals. 

  • Designing and executing impactful experiences that leave a lasting impression.

  • Forming powerful collaborations to elevate brands and expand their reach.

  • Strategizing and managing mailer campaigns and gifting programs to maximize brand exposure.

  • Curating guest lists, managing influencer and media relationships, and leveraging strategic partnerships to amplify brand visibility. 

Emma Cain

Co-Founder; Head of Brand & Strategy

As the “right brain” of Roger Louie, Emma spearheads the creative strategy and storytelling behind each project. With a proven track record in brand development for successful ventures, Emma’s approach combines each brand’s ethos with aligned ideas to create experiences that deliver genuine impact.

Before RL, Emma worked in Brand Marketing for liquor brands like Proper Twelve and Teremana Tequila, playing a pivotal role in-house from their inception through acquisition.

Mia Serafine

Co-Founder; Head of Partnerships, Events & Production

Mia has a decade of expertise in event planning and partnerships, with her career starting in the nonprofit realm. Her unwavering commitment to create meaningful experiences while cultivating strong partnerships has been the driving force behind numerous successful events held across the globe.

At Roger Louie, Mia leads event production and partnerships, creating meaningful experiences for each of our clients. Prior to starting RL, Mia managed social and activations for Twitch.