Who is Roger Louie?

Roger Louie is a boutique agency creating brand moments with lasting impact. Through events, activations, and partnerships, our work exists at the intersection of brand curation and innovation.

Recognizing the individuality of each brand, we take a curated approach to each project, aiming to contribute to both immediate success and long-term growth. 

We thrive on challenges and have yet to encounter an idea or project we cannot bring to life. From the small details to the big picture, we make it happen.

  • Curating and producing immersive influencer trips that drive authentic storytelling, brand connection, and social impact.

  • Delivering creative support for social media and design, with a deep understanding of each brand’s identity and goals.

  • Crafting compelling narratives and visual identities that resonate with target audiences. This expands to managing campaign production, photoshoots, and digital content creation from concept to execution.

  • Developing comprehensive strategies for 360° brand experiences that align with overarching goals. 

Roger Louie

  • Designing and executing impactful experiences that leave a lasting impression.

  • Forming powerful collaborations to elevate brands and expand their reach.

  • Strategizing and managing mailer campaigns and gifting programs to maximize brand exposure.

  • Curating guest lists, managing influencer and media relationships, and leveraging strategic partnerships to amplify brand visibility. 

Emma Cain

Co-Founder; Head of Brand & Strategy

Emma takes a unique approach to branding, marketing, and storytelling with a proven track record in brand development for successful ventures. As the “right brain” of Roger Louie, Emma spearheads creative strategy with a deep understanding of each brand’s ethos, transforming ideas into captivating experiences that deliver genuine impact and measurable success. Before RL, Emma worked in the liquor industry, playing a pivotal role in brands like Proper Twelve and Teremana Tequila from inception through acquisition.

Mia Serafine

Co-Founder; Head of Partnerships, Events & Production

Mia has a decade of expertise in event planning and partnerships, beginning in the nonprofit realm. Her unwavering commitment to creating meaningful experiences while simultaneously cultivating strong partnerships has been the driving force behind numerous successful events held across the globe. At Roger Louie, Mia leads events and partnerships, seamlessly integrating social & digital strategy into each project. Prior to starting RL, Mia managed social and activations for Twitch.